The journal
Craft, strategy, and the honest business of a small studio.
We write for a living, so we write about it too. No thought-leadership fog — just what actually works when you sit down to make the thing.
Featured · Web & SEO
The quiet SEO playbook we actually use
No growth hacks. Just a repeatable way to write things people search for and want to read — and exactly where AI fits without flattening your voice.
8 min read · Jun 2026
Writing
Rewriting a homepage in an afternoon
The five questions that fix most hero sections.
5 min read
Brand & social
Finding your LinkedIn voice in five steps
How to sound like a person, not a pitch deck.
6 min read
Writing
Publish content weekly without burning out
A cadence that survives real client weeks.
7 min read
Brand & social
Positioning before pixels, always
Why we won’t design until the story is right.
5 min read
Studio life
How we actually use AI (and where we don’t)
The busywork line we drew, and why.
6 min read
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