# About page template for a small business

From the Aioneva guide "About Us page examples for small business":
https://aioneva.com/journal/about-us-page-examples-for-small-business/

Fill in each section by hand, or upload this file to Claude, ChatGPT or Gemini and say:
"Run the interview in this file, then write my About page."

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## Instructions for the AI

1. Interview me before you write anything. Ask one question at a time, no more than 12 in total, covering sections 1 to 7 below.
2. Use only facts I give you. Keep my words where you can.
3. Write 300 to 500 words in plain US English that a 12-year-old could follow.
4. Put [CHECK] after any sentence where you had to guess.
5. Don't use these words: passionate, dedicated, quality, solutions, journey, world-class, one-stop shop.
6. After the draft, check it against the checklist at the bottom and tell me which items are missing.

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## 1. The facts block (five plain lines)

- Who runs the business (real names):
- What we do:
- Who it's for:
- Where we work (town, area, or "online, shipping to..."):
- How to reach us (phone, email, address or hours):
- Year we started (optional):

## 2. The starting moment (3 to 5 sentences)

Write the moment the business began, with a month or year, a place and one object you can picture.
If the start was dull, write about the first customer you remember instead.

- When:
- Where:
- What happened:
- The object or detail:

## 3. Proof instead of adjectives

| Word I'd use about myself | The fact that proves it |
|---|---|
| experienced | e.g. years in business, jobs finished |
| reliable | e.g. reply time, warranty, on-time record |
| skilled | e.g. license, certification, awards with dates |
| | |

Keep the right-hand column. Delete the left.

## 4. One hard part (one short paragraph)

Something that went wrong, and what you changed:

## 5. What we won't do (2 to 5 refusals)

Pick refusals that cost you something (work you turn down, shortcuts you don't take, places you don't sell).

-
-
-

## 6. Photos and signature

- Real photo of me or the team:
- Real photo of the place or the work:
- One photo from our first year (if I have one):
- Signed by (name and role):

No stock photos. No AI-made portraits (Google's guidance calls AI-generated headshots a form of deception).

## 7. The next step

One action that fits the business (call, book, visit, order, email):

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## Checklist before you publish

- [ ] Your name and a real photo
- [ ] What you do, for whom, and where
- [ ] One true starting moment
- [ ] Numbers in place of adjectives
- [ ] What you won't do
- [ ] How to reach you, and a next step
- [ ] Read aloud once; rewrite anything you wouldn't say to a customer
- [ ] Every [CHECK] mark confirmed or removed