A site that proves the pitch

The brief

Guestographics earns white-hat backlinks by designing custom infographics that publishers actually want to run. The whole pitch rests on one claim: we’re more creative than everything else in your inbox. A safe corporate template would have sunk that claim on sight.

They needed a site that behaves like the product it sells: visual, playful, and impossible to confuse with anything else in the SEO aisle.

What we did

We treated the site like one long infographic. Hand-drawn characters point you down the page, headlines get the yellow-marker treatment, cards throw hard cartoon shadows, and the five-step process reads like a comic strip. Every scroll quietly makes their sales argument: if a website can hold your attention this long, imagine what the infographic will do.

We didn’t write the code on this one. The client’s development vendor handled the build while we stayed in the loop the whole way, reviewing each round against the Figma file until the live site matched the design, down to the shadows.

The approach, in numbers

• 0 templates. Every section designed from scratch in Figma.
• 5 process steps turned into a visual story.
• 1:1 Figma-to-build parity after QA rounds with the vendor.

Who did what. Design by Aioneva. Development by the client’s chosen vendor, with our team reviewing every build round to keep the final product true to the design.