Takes
Something just happened. Here is what it means for your business, and what to do about it.
- Google now lets you claim a profile in Search. Here’s how founders can use itGoogle's Search profiles reached India and Canada on October 6, with Brazil next. Who qualifies, how to claim one, and why your bio now does more work.

- Threads and YouTube are now rewarding original posts. Here’s what to post insteadThreads now gives Gems to original posts that spark real conversation, and YouTube is cutting reach for re-uploaded Shorts. What founders should post instead.

- Your website’s AI chatbot may stop working soon. Here’s how to checkOpenAI is switching off a long list of AI models, the first on October 23. If your site's chat widget or automations use one, here's a 15-minute check.
