Gets you quoted while you sleep

The brief

HAROLinkbuilding.ai is an AI agent that reads every journalist source request, scores the ones a client can win, drafts the pitch, and has a human approve it before it sends. The product makes a bold promise: links guaranteed, or your money back.

The people buying it are SEO leads who have been burned by link vendors before. Every competitor claims quality and almost none shows the work. The site had to make a sceptical buyer believe the promise before they ever spoke to a person.

What we did

We started with the sentence. “Gets you quoted while you sleep” became the headline, and everything on the page exists to prove it rather than restate it.

The hero shows the product itself: a live-looking dashboard with backlinks earned, qualifying placements and average domain rating, so the first screen reads like software with receipts. Below it, the five-step process is told from the user’s side, from building an expert profile to human QA, with the app shown at each step.

The trust work is deliberately literal. A wall of placements with real domain ratings. The twenty newspapers and six request platforms the agent watches, named. And a section most link-building sites would never dare: a real journalist request, the exact pitch the agent sent, and the article it landed in.

The whole site was designed first, then built on WordPress with the sign-up, pricing, case-study and blog pages wired up, so the team can publish placements and articles themselves.

The approach, in numbers

• 1 promise on the page, and every section exists to prove it.
• 5 process steps, each shown inside the product instead of described.
• 1 real pitch, published in full: the request, the response and the article it earned.