Modern on the surface, trust underneath

The brief

The ask came with a tension built in: the client wanted something modern and something unique, combined, while still reading as a firm you’d trust with your brand’s name. In digital PR, credibility is the product. A design that chases trends too hard undercuts the very thing being sold.

So the brief became a balancing act: stand out from every grey corporate SEO site, and still feel safer than all of them.

What we did

We went dark on purpose. A deep black-to-violet theme with modern hues signals where this firm points: AI search, ChatGPT citations, the next era of visibility rather than the last one. The palette does the differentiation, so the layout can do the reassuring.

The trust work happens in the graphics. We designed modern SaaS-style dashboard cards throughout, a live query feed, DR scores, performance charts, placement alerts, so every claim looks like software showing its receipts. Press logos from Forbes to The Guardian sit above the fold, and the five-step process unfolds as a scrolling timeline. Modern enough to feel new, structured enough to feel safe.

And it was ours end to end: wireframes first, SEO keyword research to shape the structure and the copy, the full design in Figma, then the build on WordPress. Nothing handed off, nothing lost in translation.

The approach, in numbers

• 2 briefs in one: modern and unique, credible and trusted.
• 0 stock templates. The visual system is designed from scratch.
• 4 stages under one roof: wireframes, keyword research, Figma design, WordPress build.